Marianne Moore: Poetry

August 21, 2010

“The Icosasphere”: Background

Published in Imagi 5, 2 (1950), 2, Moore’s poem contrasting economy and excess features a process  by which an engineer used Plexiglas to model a way to cut steel economically from flat sheets into triangles to be fitted together as a sphere. She cites an article from the New York Times which indicates that a steel globe was made in this way for the Navy.  Buckminster Fuller’s Dymaxion Map displays the principle whereby twenty triangles make a sphere:

Dymaxion Map Unfolded

Dymaxion Map Sphere

What Moore perhaps did not know was that Mr. J. O. Jackson, the inventor, worked for Pittsburgh-Des Moines Steel; that may not have mattered much to her, but in 1967, she may have noted that this was the company that constructed the “Gateway Arch” at St. Louis, her first home stomping-ground (and would surely have inspired another “Granite and Steel” had it been completed earlier).

Moore credits the first four lines of “The Icosasphere” to Edward McKnight Kauffer, an American graphic artist (1890-1954) whom she met after he returned to the States from London where he had a successful career as an advertising poster artist, principally for the London Underground.

Edward McKnight Kauffer

Kauffer and Moore became close friends. His wife, Marion Dorn, an interior designer, referred to herself and Moore as “The Dromios,” given the similar pronunciation of their first names.  For a first-hand treatment of Moore’s relationship to the Kauffers, see Grace Schulman’s article “Marianne Moore and E. McKnight Kauffer: Two Characteristic Americans,”
Twentieth Century Literature (30:2-3), 1984 Summer-Fall, 175-80. Kauffer and his work were brought to the attention of American Airlines through Bernard Waldman, Schulman’s father, and he became a family friend.

Today, Kauffer’s posters have become classics. Exhibitions abound, the internet has many images of his work, and one poster from 1918 recently sold at Christie’s for more than $40,000.

Kauffer never created a poster for “Buckinghamsire hedgerows” but there is one that may give some sense of his art at a not too distant remove.

"North Downs" by Kauffer,

“The North Downs,” 1916, advertised transportation to the chalky hills that run for many miles through Surrey and Kent down to the Dover cliffs. While in the opposite direction from London as Buckinghamshire, which lies to the northwest on the way to Oxford, the hedgerows in the image must bear some resemblance to those further north. In any case, Kauffer’s description of birds building nests in “parabolic concentric curves” is an excuse to enjoy, here, one of his posters.

Two online biographies give further details about Kauffer: AIGA official cite is http://www.aiga.org/content.cfm/medalist-emcknightkauffer

The British Design Council has a slightly different version at http://designmuseum.org/design/page74546.

Kauffer’s design for the jacket of Ulysses (Random House, 1946) may be the most familiar image for Americans:

July 16, 2010

“Armor’s Undermining Modesty:” Bock Beer Buck

“Armor’s Undermining Modesty”

“If tributes cannot be implicit,
give me . . .
the pale-ale-eyed impersonal look
which the sales placard gives the bock beer buck.”

The Nation 170 (February 25, 1950) 181


Eastern Beverage Company, Hammonton, NewJersey. Label from bottle of “Old Bohemian Bock Beer.” Moore’s footnote describes a poster, not a label, advertising this beer but it appears that the goat, or “buck,” above is the one used by this company on all its bock beer images.

Moore may have just liked the sound of “bock beer buck” but the reference to “faulty etymology” in line 13 alerts one to the sources of “bock” and “buck.”

The root of “bock” is from the German, bock, or bockbier, shortened from Eimbockbier, derived from Eimbeck, a town in Hanover. “In full, bock beer. Strong dark-colored variety of German beer.” (OED) It is brewed in the fall to be drunk the following spring. Among the OED citations is “1917 T.S.Eliot Prufrock 19 Let us . . . sit for half an hour and drink our bocks.” “Buck” is specifically the “he-goat,” now obsolete (OED), its etymological root tangled but perhaps Irish via Old English.

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